Abstract The objective of this study is to examine and analyze the effects of competence, leadership transformation, promotion, motivation to satisfaction. In addition, this study also aims to test and analyze the influence of competence, leadership transformation, promotion, motivation, loyalty through customer satisfaction. To test these variables, researchers use lecturer of Semarang Merchant Marine Polytechnics as a research object. where they are mostly composed of lecturer who have a maritime educational background and work experience as a officer on board ship that joined to the national and international companies in domestic trade area and ocean going trade area with relatively higher income compared to income as an employee or ordinary civil servants. This research was conducted by survey method by distributing questionnaires to 62 people of lecturer who worked and teaches at Semarang Merchant Marine Polytechnics. Sampling study using a non probability sampling with census sa
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